Steal The Style: Primark and Etsy Statistics & Further Research

Furthering my work looking into Primark and Etsy, and why one is offline only and the other is online only, I am not looking into the statistics of both companies.








While this isn't a totally equal comparison as the two companies are of different sizes, it does give a good idea of the success of both of the companies. 





Primark 2017 Revenue: £7.053 Billion
Etsy 2016 (latest) Revenue: £364.97 Million
(Statistica, 2018)

While maybe not totally relevant, I found some other interesting Statistics for Etsy. This includes the growth of the mobile market, and also the Statistics about their customer's gender/ethnicity.

Further company details have to be paid for, and as I was unsure if any further research would be needed, I decided not to pay to see the full statistics of Primark and Etsy.

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An idea we could follow up surrounding this issue would be speaking to independent case studies who have shopped at both stores discussing if they preferred one or the another. We would then go to ask if the reason for liking one of them more was down to it being instore or online only.

I found a possible case study that we could follow up and it also gives an idea of what type of people we could also speak to.

"I opened my Etsy shop on July 3, 2005. At that time setting up an independent ecommerce shop was an onerous task that required technical skills I didn’t have. Etsy was like a miracle. A week later I made my first sale. I’d been sewing plush toys for months and was desperate for a way to sell them online. Now I was finally in business. I loved Etsy." (WHY I STILL LOVE ETSY, 2014)

Even as a seller she would be able to tell us how she found success on Etsy and if she thinks that she could have done as well if she had only sold on the high street. While I have not found concrete evidence saying so as yet; it seems that cheap items will work better on the high street due to the risk of losing money on postage. Higher priced items work better online because the higher price means that the cost of postage does not outweigh the cost of the item.

Many companies have an online and high street market, meaning that they get the best of both. However, for a company like Primark that stocks a lot of very low priced goods, Online will only ever be at a loss so it makes sense to stay offline only.

Bibliography:

WHY I STILL LOVE ETSY, 2014

https://whileshenaps.com/2014/11/still-love-etsy.html

Accessed on 5th Feb 2018

Statistica, 2018

https://www.statista.com/statistics/383785/primark-revenue-worldwide/

https://www.statista.com/topics/2501/etsy/

Accessed on 5th Feb 2018