Live Presentation Lecture - Content & Contributors, Locations and Branding

1. Content
2. Contribution
3. Location
4. Branding

Research Finding People:Presenters/Actors
Contributors
Audience
Artists/Guests

Casting Talent

• These are our performers
• They may be paid or not, will have some sort of contract
• Relevant skills/Experience
• Performace
• Charisma
• Look/Appropriate brand/style 
• Representation and relevance to audience

UCA -  Relevant trade organisations, Trade/Press People, Style/Fashion Mags

Finding Talent

• Auditions - Advertisements calling for new talents / Looking Through showreels
• Agents - People normally have agents, may be an "expert" in a field, need to negotiate Money and a contract
• Scouting - Visiting talent and seeing them in person, see how they really perform
• Talent websites and Journals - Spotlight, Mandy etc

Issues

• Scouting - Look for new talent anywhere
• This can be a problem because it can be time-consuming
• Background research needs to be done - Get to know if they will perform
• Could be open - find new unfound talent
• Preferably closed and sifted through already 
• Get a showreel of anyone you wish to cast so you have an idea first.

Dealing with Agents

• Check availability - Find out what else they are working on - Potential scheduling clashes ETC
• Hours/Days Contracts
• The rate of Pay?
• Expenses - BEWARE of rates. Miles/Food costs/ Train tickets
• Consider setting flat fee or limits

Artists Contracts and Release Forms

• Essential that all talent are given contracts or release forms
• Get people to commit to paper
• This should be done well in advance so we guarantee their commitment 
• Liaise with Production Manager 

Finding Contributors

• You need to apply many techniques to research contributors
• Appeals/Ads/Sourcing Contacts/Contacts/press Offices/Media Liason

Finding Audience

• Need to decide what purpose your audience's purpose is...
• Passive
• Active
• Representative
• Sensitive
• Audience Size: Below 100
• Can use various websites to "sell" tickets through

Representation - Audience

• Audience in studio should reflect the audience at home
• Many programmes are individually cast
• Need to think about audience carefully

Accuracy

• Keep good records of the pre-production process in an available for all Document
• Keep info accurate and checked - Spellings/Content/Key Info

Remember OFCOM Broadcasting Code!

Scheduling & Organising Talent - Careful Negotiations, Keep the contacts on hand as they may be needed for post-production like voiceover.