We initially got started by researching all of the electric cars made in the UK, so we could see what we are working with,Tesla,Ford,BMW,Renault,Nissan,Hyundai,Volkswagen and Smart are the main electric cars sold in the uk so we asked Andrew to contribute by finding the nearest dealerships for each of these manufacturers so that we could potentially phone them up and ask them about the car as well as ideally hiring a car for a day. I am going to be ringing up the dealerships and as I am the oldest I am the most likely to be able to secure a test drive or possibly a whole day with a car.
Even though it was going to be hard to start location scouting right away because of course we needed a dealership to pull through with a car, we wanted to start looking at nearby locations so we could get an idea about what could be a possibility. George and I were keen to find some places to start phoning up just to see if there would be a cost involved or if it would even be possible. I personally wanted something that was in contrast to "the future" of cars by having a rustic looking area to shoot B - Roll and the package of our news piece. We have written down a few initial places to start phoning which George is going to do.
We wanted to have a look at branding and what other companies similar to the one we want to start and see how their websites look and if there is a particular theme that they all seem to follow. Just from memory, Blue and white always seem's to be related to electricity and a lot of the electric cars use those colours on their hybrid badges. Andrew is hopefully going to follow this up but as of yet we have had no feedback.
Another thing we wanted to have a look out for in this long weekend was key facts about electric cars. Something from an official publication and dealership would be ideal as we can know that it is legitimate. Cailan is going to follow up this and hopefully on Tuesday feedback some great facts that we can start planning into the script of our work.
Ideas for the main package have started to be discussed. We are interested in doing a range test in an electric car and if we could secure a car for the day we should be able to put that too the test. We are also interested to see how much pollution an electric car does emit, as usually you have to burn fossil fuels to create electric so we wanted to do the math and see how much it does actually use as in reality it is still not carbon neutral. We've also had the idea to compare it to a normal car, possibly with another version from the same company (Ford focus electric vs ford focus petrol for example) and then see what the practicality of going electric is, can it do all that the petrol car can? We'd also like to explore government grants as right now they give you a substantial amount off to go electric, we wonder if this may change.
As for the live interview we feel like a scientist or mechanic may be the way to go to get some real thoughts on electric cars, are they easy to maintain and are they expensive to keep going. A scientist would let us know how much better (or worse) going electric could be and we need someone not associated with the brand to tell us this otherwise it could be very biased as understandably the dealerships want to sell all the good points about the car.
Overall we are happy with how a day of efforts went into this idea, I felt like for the most part we all contributed a lot to this idea and going forward this is probably going to be our main idea for now. Here are the initial notes and brainstorms we have done for this idea.
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